So what do you do when everyone tells you how to think and what to do and none of it makes any sense?


I can tell you for a lot of years I fought it. Questioning them, questioning myself…


A whole bunch of years later I can tell you my answer… follow you heart and follow you gut…


HXR is the culmination of saying – “No I don’t think so and what if I want more?”


Our brand represents those that challenge “conventional wisdom” and choose to find their own way on their own terms.


Laser focused passion to achieve your goals on your own terms.


Our products are simple, focused and un-compromised!


Hyper X Racewear = HXR